Overview
Amidst the University of Florida’s Department of Student Recreation's (RecSports) extensive roster of 110+ weekly fitness classes, a challenge surfaced: an abundance of classes lacked adequate promotion, resulting in unfilled slots. To address this, I developed intuitive, evergreen marketing materials aimed at simplifying registration processes, seamlessly guiding gym-goers to class sign-ups. These designs are more than just visuals; they add life to the gym's neutral walls and act as a welcoming beacon for all of RecSports' 50,000+ members.
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Adobe Illustrator
Adobe Photoshop
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Creative Direction
File Organization & Handoff
llustration
Printing
Typography and Color Treatment
UX Design
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April 2023 (2 weeks)
Nine Layered Riso Styles
I sorted the diverse RecSports classes into nine main groups. From there, I crafted distinct poster designs for each category, inspired by the style and atmosphere of the class. These designs feature bold text, vibrant colors, and layered textures reminiscent of risograph printing. Additionally, to streamline registration, I included a QR code for quick access to the RS sign-up page. For the best viewing experience, please access these on a desktop.
