
Merchandise for the Ann Arbor Marathon.
Epic Races, located in Ann Arbor, Michigan, is a premier multisport race management company. Their mission: to ignite the thrill of safe, action-packed races for athletes of all levels. With a firm commitment to sustainability, they spearhead zero-waste initiatives, ensuring every participant feels like an absolute champion.
The stakeholders at Epic Races sought a unisex retro design that seamlessly integrated a runner, motion, and a tree, symbolizing Ann Arbor's renowned nickname. I was assigned the challenge of crafting a versatile design conveying the essence of "Run Tree Town" for general use, as well as a distinct finisher design exclusively for participants who successfully completed the race.
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Client: Epic Races
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Adobe Illustrator
Adobe Photoshop
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Branding
Client Relations
Collaboration
Creative Direction
File Organization & Transfer
Icon Design
Moodboarding
Typography Customization
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Jan 18 - Feb 02, 2024 (2 weeks)
The Results

"Run Tree Town" T-Shirt

Finisher Sweatshirt

Ann Arbor Marathon Baseball Cap

Ann Arbor Marathon Tote

Ann Arbor Marathon Water Bottle