Overview
The University of Florida’s Department of Recreational Sports (RS) needed student employees! Following discussions with department directors and project stakeholders, our aim is was develop a vibrant, inviting, and inclusive environment tailored to engage UF RecSports’ 50,000+ Gen Z members.
-
-
Adobe Illustrator
Adobe Photoshop
-
Creative Direction
File Organization & Handoff
llustration
Photo Editing
Printing
Project Management
Typography and Color Treatment
-
February 2023 (3 weeks)
“You Belong”
In our quest to define the RecSports hiring campaign, we searched for a tagline that would speak to everyone. After much thought, we found it: "You Belong."
With this phrase, we wanted to show that RecSports is about more than just sports – it's a place where everyone is welcome and valued.
In my designs, I didn't just stick the RS logo on it. I put it right in the middle and filled it with photos of staff in the RS community. We wanted to show that RecSports is for people of all skills, interests and talents.
We used bright colors like blue, green, yellow, and red to make the poster stand out. Against the white background of the gym walls, these colors made the poster look friendly and inviting. To things it even more interesting, we added lively and fun halftone textures.
In the end, our poster wasn't just a piece of paper – it was a message. It said that at RecSports, everyone belongs.
A Story Campaign
I crafted bright posts and stories, which were shared weekly to the RecSports social media accounts by the marketing team, complemented by supplemental reels. These deliverables utilized the same design style as my posters and incorporated original written copy.
Six Unique Digital Displays
I incorporated images from different RecSports departments into six digital displays for the RecSports TVs, showcasing opportunities for all interests. To infuse a personal touch, I collected quotes from both current and former RecSports employees. Furthermore, I ensured seamless integration of the RS logo throughout, unifying the design. For the best viewing experience, access this on a desktop.
